My work develops in two connected directions. The first concerns mechanism design and incentive theory, where I study strategic decision systems, access frictions and their bearing on optimal taxation, and the evolutionary stability of behaviour in populations. The second concerns identity and social behaviour, where I examine how identity, consumption, conflict, and social networks shape economic choices and the norms that groups reproduce over time.
A single question runs through both directions, namely which outcomes remain reachable once we take seriously the information, the incentives, and the social structure that agents actually face. Over more than a decade I have carried the same apparatus into advisory work, including mechanism and incentive design for AI products, tokenomics for digital platforms, financial and supply-chain restructuring in the public sector, and capacity building for government and industry. My doctoral training in evolutionary game theory continues to shape how I think about stability, adjustment, and the persistence of norms.